Search traffic is a major driver of revenue for many web entrepreneurs. The type and volume of search traffic can be a direct correlation to the revenue produced by a website. For example, many blogs or websites make most of their money with advertising such as Google’s Adsense product. Typically, search traffic are the individuals that will end up click these ads (versus repeat and direct traffic).
In order to increase your search traffic, you need to get your articles and/or your site listed in the top tier of search results for various keywords or search terms. There are essentially two strategies to accomplish this:
- Write keyword specific, highly targeted articles
- Write more articles and hope that some of them do well for keywords
Interestingly, after writing over 600 articles in the last couple years, I’ve had more success with the latter strategy. Whenever I have tried #1 and tried to write specific articles for specific keywords, I’ve never had much success. On the other hand, the best performing articles in terms of search have been articles that I did zero SEO on. I just got lucky!
I’ve literally had articles that have been ranked #1 in search results for some terms that get hundreds of hits a day. It’s a great thing. These were articles that I didn’t target keywords when writing.
I believe your strategy should be mostly to write articles that are written for people versus articles written for search engines. The search engines will naturally pick up these articles and send visitors your way over time. If you want to try and target a keyword here and there, that is fine, but I would definitely not over-do it. I believe you can do more damage “keyword stuffing” than good. Good luck!
Blogging, SEO
